Marketing with ChatGPT can save time, but if you’re not careful, it can hurt your content’s effectiveness. From impersonal tones to over-the-top cheerfulness, small mistakes can dilute your message and lose your audience’s trust.
From confusing messaging to distracting fluff, these common mistakes can lead to low engagement, missed conversions, and poor content performance.
Here’s how to fix them and create marketing content that actually works.
These AI mistakes matter more than ever
Your marketing stack is already chaotic—brand guidelines, content calendars, platform restrictions.
Add AI quirks (like excessive bolding, forced transitions, or impersonal phrasing), and you’ll spend more time fixing content than executing strategy.
ChatGPT is great at so many things but it’s yet to find the clarity your audience need from marketing content.
That’s why you need a streamlined, high-quality process from the start.
HelixScribe.AI helps you avoid these pitfalls before they derail your content.
But first, let’s fix the mistakes AI keeps making.
Simple fixes for stronger marketing content
Whether you’re crafting a LinkedIn post or a full-length blog, avoiding these missteps can elevate your marketing game and keep your audience coming back for more.
- You’re not speaking directly to your reader
If your copy sounds too impersonal or distant, your audience may tune out.
Write as though you’re speaking one-to-one, using “you” and “your” to create immediate connection. - Every Word In Your Heading is Capitalised [that looks weird, doesn’t it?]
ChatGPT has the tendency to add so many capitals in that suddenly your content becomes hard to read. - Relentless cheerfulness
A consistently over-the-top positive tone can make your content feel insincere.
Strike a balance between upbeat energy and genuine empathy. If you’re not careful, ChatGPT can distort the authenticity of your content and even the factual accuracy of your content just through the extra words it adds. - Emoji overload
A few emojis can add character and help your content look more visual, but scattering them everywhere can look unprofessional.
Use them only when they strengthen your message. - Tired teasers like “exciting news from…”
This phrase is overused and can set false expectations. Offer real value in your opening lines instead of relying on routine buzzwords. - Confused messaging within your social media content
If your post calls on followers to do several tasks at once, they may do none of these actions. Stick to a single action point per piece of content for better results. - Marketing content that’s too long
Excessive length loses attention fast. Keep your paragraphs tight and purposeful, letting readers easily digest what you’re saying. - Waffling to fill space or achieve a specific word count
Including irrelevant details just to hit a word count dilutes your impact. Be concise and only share information that supports your main point. In fact, too many words can harm your SEO and make it more difficult for Google to understand what your articles are about. - Overblown introductions
Phrases like “ever-evolving world” or “dynamic realm” feel forced. Show depth by explaining why the topic matters, rather than relying on lofty labels. - Phrases such as “this blog delves into”
Announcing that you’re about to explain something wastes precious words. Jump straight into the content to keep your reader engaged. - Rigid transitional phrases
Relying on stiff transitions (for instance, repeating “furthermore”) can make your copy sound robotic. Vary your language or cut unnecessary linking words. - Relying on bold text that not everyone can see
ChatGPT may return text in bold, but X (formerly Twitter) is the only platform that officially supports bold formatting—and even then, only if you’re a Premium subscriber. By putting content in bold, you’re wasting your own time to add the content and likely adding extra, unnecessary words in the process.
Why a unified approach to your marketing matters
Each of these 12 mistakes can appear minor on its own.
However, when you’re using multiple tools—one for content planning, another for writing, a third for scheduling—these errors compound.
You end up spending more time correcting AI-generated quirks than focusing on growth.
HelixScribe.AI offers a single platform to streamline your workflow.
You can sidestep these pitfalls by integrating real-time editing and guidance into your content creation process, giving you peace of mind that each piece aligns with your brand.
Focus on clarity – make every word count
A measured approach to tone, structure, and language helps your marketing content resonate.
By cutting the clutter and speaking directly, you’ll create copy that readers trust and act upon.
Fix your content performance with HelixScribe.AI
Every mistake above might seem small—but together, they add up to lost engagement, weaker brand trust, and wasted time.
Of course, although ChatGPT may have these limitations it’s important you still create valuable content for your brand.
HelixScribe makes it easy to craft tailored, high-quality marketing content that avoids these common mistakes.
Sign up now and get your first 20 pieces of content for free—no strings attached.
